Our Zagly

Small Business Blog

blog image

From Satisfied to Raving Fan: How Automation Helps Small Business Create More Connections

February 27, 16885 min read

“"Creating raving fans is like crafting a symphony; it's an art that harmonizes exceptional service, genuine connection, and unwavering dedication to keep the audience coming back for more." - Anonymous


As a small business owner, time is your most precious resource. Between managing daily operations, serving customers, and handling a seemingly endless list of tasks, it's easy to feel overwhelmed and unable to focus on big picture growth. Yet building a loyal customer base and community of raving fans is key to gaining influence and attracting new customers through word-of-mouth marketing.

How do you find time to turn satisfied customers into raving fans and advocates when you're struggling to keep up with the day-to-day?

Automation is the answer.

By automating key processes like customer engagement, retention, and reputation management, you can cultivate passionate advocates and transform your business, even when you're busy.

How to build raving fans

Here's how automation helps:

Automate exceptional customer experiences.

Use customer relationship management (CRM) software to automatically engage customers with personalized messaging, reminders, and follow-up. Integrate tools to capture customer feedback and reviews to monitor and quickly respond to their experiences with you. These automated experiences feel personal but don't require constant oversight.

Exceed expectations efficiently.

Automate extras that surprise and delight your customers like onboarding gifts, loyalty rewards, or referral incentives. For example, automatically send a branded gift at the 3-month mark for new loyal customers or trigger a discount code as a reward for referrals. Automation means you can exceed expectations even when you're not focused on a particular customer.

Build authentic relationships at scale.

While genuine relationships require human connection, automation helps you scale relationship-building efforts. Use CRM software to automatically capture detailed profiles of your customers and their unique needs. Create automated onboarding or loyalty campaigns that feel personalized and help foster connections with many customers simultaneously. Automate the little details and free up more time for one-to-one conversations with your most enthusiastic advocates.

Create content your fans can't wait to share.

Automate social media posting, blog updates, email newsletters and more with pre-written content that highlights your products, passion for great service, and valuable tips for your community. Curate content you know your advocates will be excited to like, comment on, and share. Make it easy for them to spread the word with automation.

Empower easy advocacy.

Select automated platforms and tools with built-in social sharing that make it effortless for fans to spread the word. For example, use referral automation that generates a unique link customers can share on their social networks to refer friends for incentives. Or post updates your followers can easily re-share. The less effort required, the more likely people are to advocate for you.With the right blog, you can drive traffic to your site consistently. A blog is also a great way to generate sales. If people visit your blog and sign up for your email newsletter or download a resource that you’ve put out there, they become potential customers or clients of your business. Blogs are a great way to get people engaged with your brand.

Here are a few more thoughts on using automation to build a community of raving fans:

•Focus your automation on the key parts of the customer journey: onboarding, education, loyalty, referrals, etc. Make automation personal and relevant for each step. For example, send an automated onboarding message but address customers by name.

•Keep experimenting and improving. See what types of automated messages and incentives get the best response from your customers. Regularly analyze the data from your automation to optimize and tailor the experience. Your customers will appreciate how the experiences they have with you keep getting better over time.

•Strike a balance between automation and personalization. While automating many experiences, also provide opportunities for customers to connect directly with you or your team. Maybe offer a live chat option on your website, send quick personal video messages, or make time for one-on-one phone calls. Combining high-tech and high-touch is key.

•Educate your customers on the benefits of automation. Explain the types of automated messages and campaigns they can expect to receive from you, why you're using automation, and how it allows you to provide better service and value. This helps set the right expectations and prevents confusion or frustration with automated touchpoints.

•Encourage two-way communication. Set up automated surveys, product reviews, live events via social media or webcasts and more to foster open conversations with your customers. Listen to their feedback and engage with them in genuine dialogue. Two-way communication, even when partly automated, builds connection and trust.

•Thank your advocates for their loyalty and shares. Send automated thank you messages when customers share about your business on social media, leave a positive review, or successfully refer a new customer. Let them know their support and advocacy are making a difference. These messages reinforce their motivation to continue being your passionate brand ambassadors.

Using automation, you can provide the type of high-value, personalized experiences that turn satisfied customers into lifelong, raving fans—even with limited time. But always stay focused on real relationship building and open communication as well. The combination of automated touchpoints and human connection will create a community of engaged advocates surrounding your brand.

>> CLICK TO BOOK an easy connection call and let's see how we can best help you in your small business.

Disclaimer: This blog post is for informational purposes only and should not be considered as professional advice. Consult with a marketing automation expert for personalized guidance tailored to your specific needs.

customer retentioncustomer loyaltysmall business marketingsmall business automationsmall business success
blog author image

Patty Dominguez

Patty Dominguez, founder of Zagly.io, Mighty Real Media, is a best-selling author, advisor, and contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting as head of Global Agency Strategy. She now helps small businesses and solopreneurs gain greater connection with customers for greater return on investment and return on energy.

Back to Blog


Streamline Sales

Generate More Leads

Build Your Brand

Impress Existing Customers

AutomButtonate Tasks

Our Offerings

Lead Generation -Paid Ads

Marketing Automation, incl:

Website Chat Widget

2-way SMS

Missed Call Text Back

Artificial Intelligence (A.I.)
Email & SMS Marketing
Phone System & Autodialer

All In One App for your Marketing

Automate Tasks
Mobile Invoicing
Review & Reputation Mgmt
Reporting & Analytics


Special Pricing Disclaimer: The special pricing advertised on our website is exclusively available to new subscribers only. This offer is not applicable to existing subscribers or previous members. By subscribing as a new member, you agree to the terms and conditions of this promotional offer. We reserve the right to determine the eligibility of subscribers for this special pricing. Any attempt to circumvent this condition may result in the cancellation of the subscription and/or the special pricing. We appreciate your understanding and cooperation in maintaining the integrity of this promotion.

Website Disclaimer: The information provided by Mighty Real Media ("we," "us," or "our") on https://zagly.io (the "Site"), any of its sub-domains, and our mobile application is for general informational purposes only. All information on the Site, its sub-domains, and our mobile application is provided in good faith. However, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site, its sub-domains, or our mobile application. UNDER NO CIRCUMSTANCES SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SITE, ANY OF ITS SUB-DOMAINS, OR OUR MOBILE APPLICATION, OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SITE, ITS SUB-DOMAINS, AND OUR MOBILE APPLICATION. YOUR USE OF THE SITE, ANY OF ITS SUB-DOMAINS, AND OUR MOBILE APPLICATION, AND YOUR RELIANCE ON ANY INFORMATION ON THE SITE, ITS SUB-DOMAINS, AND OUR MOBILE APPLICATION IS SOLELY AT YOUR OWN RISK.

Ai Content Notice: The content available on this website, including any sub-domains, provided by Zagly.io, may be created or assisted by artificial intelligence (AI). Although our AI writing assistant aims to produce high-quality and engaging content, Zagly.io makes no representations or warranties, express or implied, as to the accuracy, reliability, or completeness of any AI-generated or AI-assisted content. The information may contain inaccuracies or typographical errors. We strongly advise users to independently verify any information obtained from our website before relying on it. Zagly.io expressly disclaims all liability for any errors, inaccuracies, or omissions in the AI-generated content, and for any reliance placed by you on such content. Your use and interpretation of the AI-assisted content are at your own risk, and you are solely responsible for any decisions or actions you take based on this content.